Burt's Bees - Oral Care Kids Anticavity Toothpaste with Fluoride, Orange WOW Toothpastes, 4 oz.

What you see is what you get. At Burt's Bees, they don't waste their time - or yours - pretending to be something they're not. Burt's Bees prefers putting their energy into making the best natural personal care products out there to help you maximize your well-being.

They are proud that over half of their 150+ products are 100% natural! Still, they won't be satisfied until all of the products are 100% natural and are currently aggressively pursuing this goal through reformulations and testing. They label every product with a "natural bar." It's a way of helping you clearly identify the high level of natural ingredients used in their products.

Natural Colors:

Additionally, Burt's Bees uses only natural colors in their products. Some of these include beta-carotene, chlorophyll, titanium dioxide and mica. These natural colors have been proven safe, unlike many artificial colors that have been banned by the FDA over the years. As far as fragrance components go, they use them only when absolutely necessary, and all of the fragrances are phthalate-free.

Recyclable Containers:

Since their products are made from as many natural ingredients as possible, it makes sense that most of their packaging is created from recycled materials or is developed with recyclability and re-use in mind, like the easy-to-recycle aluminum containers.

Product Testing:

Don't agree with animal testing, neither does Burt's Bees, they never tests on animals! In additional to their stance on animal testing they focus on people through ethical sourcing practices and numerous philanthropies.