Cruelty Free Eco-Trait
Animal rights are important. Searching for products that refrain from animal testing hasn’t always been an easy task. That’s where the Cruelty Free Eco-Trait comes in. This search metric puts shoppers in touch with a wide spectrum of products that self-identify as cruelty-free brands. For the most part, Cruelty Free Eco-Trait categorization applies to cosmetic and personal care goods such as makeup, lotions, shampoos, conditioners and other topical substances that abstain from animal testing at either the ingredient and/or final product stage of production.
The Cruelty Free Eco-Trait is NOT a certification. Rather, this search filter allows shopper to find companies that self-identify as cruelty-free.