Cruelty Free

Cruelty Free Eco-Trait

Animal rights are important. Searching for products that refrain from animal testing hasn’t always been an easy task. That’s where the Cruelty Free Eco-Trait comes in. This search metric puts shoppers in touch with a wide spectrum of products that self-identify as cruelty-free brands. For the most part, Cruelty Free Eco-Trait categorization applies to cosmetic and personal care goods such as makeup, lotions, shampoos, conditioners and other topical substances that abstain from animal testing at either the ingredient and/or final product stage of production.

The Cruelty Free Eco-Trait is NOT a certification. Rather, this search filter allows shopper to find companies that self-identify as cruelty-free.

Shop Leaping Bunny Certified products. Look for the Leaping Bunny Logo, a third-party certification program backed by eight animal protection organizations that guarantees no animal testing. Click here for more information about Leaping Bunny.
Look for the Parent Tested Parent Approved logo to shop for PTPA Award Winning products on

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