Unit Product Weight: 0.62 lbs
- Big, grapefruit-toned brightness with black raspberry and burgundy flavors
- Deep and full bodied
- Vibrant and complex
- Rewarding finish
- Cooperative and Fair Trade Coffee
The Rumukia Farmers Cooperative Society is one of those newly-certified grower groups. Situated in the Nyeri district, among the rich, red, volcanic foothills of Mt. Kenya in eastern Kenya, the region enjoys a unique microclimate
People depend on the land to make their living. This is true in places where coffee is grown, like Indonesia, Guatemala, and Rwanda, but it's just as true at Green Mountain Coffee Roasters headquarters in Vermont, or in any of the thousands of locations where Green Mountain Coffee is sold. Waste reduction and responsible energy use have been two of their top priorities from the beginning.
Building Demand for Sustainable Products
Green Mountain Coffee Roasters raise awareness of sustainable coffee, and create "consumer activists" who will demand it. Coffee lovers who ask for Fair Trade Certified and organic coffee may not realize it, but they are helping the world maintain a long-term supply of high-quality beans. In 2000, Green Mountain Coffee Roasters were among the first U.S. roasters to sell Fair Trade Certified coffee. They now offer one of the largest selections of double-certified, Fair Trade organic coffees.
Partnering with Supply-Chain Communities
Strong relationships with their farmers helps improve the quality of coffee and the quality of life, in communities around the world. Green Mountain Coffee Roaster's coffee buyers travel extensively to find the finest Arabica beans and train farmers in cupping and sensory evaluation. Working together, they develop a common language to talk about quality, and farmers get a better understanding of how their work influences the coffee in your cup.
Supporting Local Communities
Green Mountain Coffee Roasters has been donating time, coffee, and money to nonprofits in their neighborhood communities since 1981. Each year, they donate to more than 1,200 nonprofit organizations. Employees volunteer to work on company time and get 6.5 paid workdays to contribute to their community.
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