What Makes It "Green"
Tomat is a fun and funky kid's clothing line created to satisfy eco-minded and fashion-conscious parents and children hungry for something different. Inspired by vintage looks with a modern twist, Tomat is a healthy blend of style, flavor and fun. With a sense of humor and lots of creative and playful graphics to choose from, Tomat reminds us to savor the delicious experience that life with children truly is.
Tomat's clothing is made from 100% certified organic comfy-cotton and is homegrown in LA, making it sweat-shop free and keeping your clothing local. Each Tomat design is limited-production only and the graphics are printed each by hand using water-based silk-screened ink. Like you, the people at Tomat like their clothing pesticide, herbicide and chemical-free, Tomat is committed to using environmentally safe and friendly products.
Tomat's founder and designer, Efi Latief, is a graphic designer and a mom. She was born in exotic Indonesia where color, art and great design are a mainstay of the cultural diet. After completing graphic design school in Indonesia and graduating with honors from the renowned Art Center College of Design in California, Efi worked for over ten years in a variety of design studio projects cultivating her talents.
The birth of her energetic and outspoken daughter Sadie moved Efi to do something more personal, healthy and creative. That was how Tomat was conceived. A seedling of an idea has turned into a full-grown, successful clothing line that keeps true to its roots by nurturing the creation of fresh, innovative and original children's fashions.
Tomat means tomato in Indonesia. Besides being Sadie's favorite food, Tomat perfectly captures what this clothing line is all about; happy-looking, heart-healthy and mouthwatering goodness.
Tomat is good for the planet and hip for your funky little monkey ...